Projects · Products · MVPs

From ambiguity to live products.

A showcase of shipped products, MVPs and WIP: what they solve, who uses them, the logic underneath, and what changed once real people interacted with them.

View Projects How I Build Case Study Framework
0→1 build Move from a loose opportunity to a usable first version: who it serves, what action matters, and what must work first.
Systems logic Think through the mechanics beneath the surface: user flows, data capture, states, permissions, validations and edge cases.
Feedback loop Read the live signals: users, feedback, drop offs, support questions and bugs that reveal the next iteration.
Projects How I Build Case Study Framework Contact

Project Showcase

Shipped work, concepts and case notes

Footy Futures homepage screenshot

Live Product · Football · Backend Logic

Live

Footy Futures

A live World Cup 2026 prediction bracket product that lets users submit tournament predictions, follow a leaderboard, and compare outcomes as matches unfold.

SolvesMakes a complex 48 team tournament bracket playable and trackable for fans.
UsersFootball fans submitting predictions and returning to compare leaderboard outcomes.
LogicGroup tables, routing, knockouts, scoring, identities, leaderboard and live result updates.
Proof200+ players, GA4 analytics, global traffic, leaderboard views and live product feedback.
200+players
GitHubhosting
Supabasedatabase backend
RLSsecurity policies
Leaderboardscoring engine
Zafronix APIlive score layer
GA4user behavior
Feedbackfeature updates
Group tables Best third place routing ET / penalties Scoring engine Duplicate usernames RLS security GA4 tracking
Read Case Study View Live Site
For The Plot Friday product screenshot

Live MVP · Consumer Wellness · Behavioral Product

MVP

For The Plot Friday

A consumer wellness product designed to tackle passive living and make life less forgettable, built on the observation that many people are highly connected online and increasingly disconnected from real life.

SolvesInterrupts repetitive routines with one intentional real world experience each week that can be novel, social, creative, reflective, or simply different from the usual.
UsersPeople who feel life is becoming repetitive and want more novelty, connection, and meaningful experiences.
LogicA weekly quest reveal loop translates neuroscience and behavioral psychology into action: novelty, effort, and emotionally meaningful experiences improve memory, reflection, and wellbeing.
ProofCloudflare hosted MVP with protected product IP, waitlist capture, feedback loops, PostHog analytics, and monetization experiments around community challenges, city based quests, expanded quest packs, and premium experiences.
Cloudflaredeployment
Protectedidea bank
PostHogproduct metrics
Formsuser feedback
Waitlistwillingness to pay
Journalreflection loop
Vanilla JSinteraction logic
Roadmappremium upgrades
Consumer wellnessPassive livingNovelty designMemory formationFeedback loopCloudflarePostHogMonetization thesis
Case Study Coming Soon View Live Site
Compliance workflow visual Future process map, queue, or audit trail preview can sit here.
Coming SoonCase note in progress

Case Note · Compliance · Process

Case Note

Compliance Workflow Notes

A systems thinking case note on translating high stakes compliance checks into structured queues, exception handling, audit trails and decision logs.

SolvesShows how control heavy workflows can become clearer systems.
UsersOperations, compliance, risk and process teams dealing with exceptions.
LogicControls, queues, escalation paths, exceptions, evidence and audit trail thinking.
ProofDraws from finance compliance exposure and systems thinking notes.
Controlsfocus
Queuesprocess layer
Auditevidence
Draftcase status
Controls Exceptions Audit trail Risk thinking
Coming Soon
Coming SoonThis project is not live yet

How I Build

From user action to working system

Tap or click each card to flip and read the context.

A lightweight build loop for moving from a real user action to a usable product, then improving it from evidence instead of assumptions.

Case Study Framework

How each deep dive will be structured

ContextWhat the project was and why it existed.
User / audienceWho it was supposed to serve.
Job to be doneThe action the user needed to complete.
Product flowWhat the user does from start to finish.
System logicThe logic that had to work behind the scenes.
ImplementationStack, backend, data model, security and integrations.
Metrics / proofUsers, entries, clicks, traffic source, conversion and feedback.
IterationsWhat broke, what changed and why the fix mattered.
Trade offsWhat I deliberately did not build yet.
Next improvementsGrounded roadmap thinking, not vague ambition.

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